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fertha boutique
2012
http://www.fertha.com
London, Notting Hill, 36 Hereford Road, W2 5AJ, London

fertha is a socially conscious boutique supporting a variety of charities, stocking carefully selected clothes and accessories for women and men alongside trinkets for the home. fertha seeks to re-route the supply chain of the clothing industry by utilising garments that already exist, all sourced from charity donations, in turn creating an additional and increased revenue stream for the charities involved.

At the core of fertha is the mission to turn mass-production shopping on its fashionista head, changing the life cycle of clothes and the way people think about shopping forever.

fertha houses multiple UK charities together under one roof, re-defining the idea of the current high street charity shop – enabling charities not only to receive an increase on their current price points but providing them with a wider marketplace to target consumers as concession brands.

 

Why is this company ethical?

fertha strives to extend the lifecycle of garments which have already been produced, with the aim of replacing purchases of newly produced items for second hand pieces. In turn reducing the negative connotations on the environment which result from the manufacturing of mass produced garments.

fertha believes that there is a place for the production sustainable garments made in an ethical way, and we also believes that if more people replaced even just a few of their new purchases with items bought from fertha or charity shops, it would help make the world a better place in so many ways.