Not all fashion trends are created equal. There are those trends that have to do with a general aesthetic appreciation and following a clear architecture and color palette, they have to do more with geometry and less with brands or logos; with materials and textures rather than with colors; with staying true to a signature style rather than following the herd.
The UNDONE is a shopping destination created for the minimalism lovers that can’t help but get obsessed with new shapes and silhouettes (other people call it trends, you call it style). With a monochrome capsule wardrobe concept, The UNDONE does a beautiful job at picking out the most coveted original designs that influence mainstream fashion without being mainstream at all.
NET-A-PORTER for the Minimalist
In my mind, The UNDONE is what a baby of NET-A-PORTER and NeedSupply would look like. A baby wearing a perfect white t-shirt and designer jeans, maybe a gold medallion necklace and leather flats. Too cool for AYR and too down-to-earth for NET-A-PORTER.
The designers at The UNDONE are an anthem to minimalism and shape obsession: Ellery, Anna Quan and Dion Lee are some of the brands that have convinced us we need another basic white shirt or black dress, because “this one is special”.