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Gucci to go fur-free

Gucci will go fur-free in 2018, announced CEO Marco Bizzarri on October11th. The brand’s first fur-free collection was unveiled last September at Milan Fashion Week and will go on sale next year.

“With the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”

Gucci is part of the Kering group, a fashion conglomerate that owns other luxury brands like Saint Laurent, Balenciaga and Alexander McQueen.  Kering is known for its well’structured sustainability outlook and this is another step towards the group’s commitment to a more sustainable luxury fashion industry.

Gucci announces it's going fur-free on 2018

fashionhedge Gucci goes fur-free, dionysus gucci showlder bag

Dionysus Gucci black shoulder bag

Some of the looks from Gucci SS 2018, courtesy of British Vogue:

Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue Gucci SS 2018 | First fur-free collection | Photo credit: British Vogue