adidas x GUCCI is the latest fashion collab announced by the Italian luxury house and the German athleticwear brand. A release date is unknown at the time this post was published.

In the midst of a new war and the threat of nuclear debacle, unnecessarily frivolous and expensive fashion (and the content written about it) could be considered tone-deaf. But let me argue that fun and beauty are still appreciated by most humans and that there is an art in letting yourself  “become happy” by looking at colorful, retro-chic, yet sporty clothes.

You might see big trefoil leaves logos and GG monograms, but I see hope.

Images from adidasoriginals.