Theory was born in 1997 and since them, the combination of an American business model with European craftsmanship has lead the company to global status due to its quality and contemporary designs.

Since our founding in 1997, Theory has been known for making clothes with integrity for urban sophisticates. The tastemakers. The leaders. The thinkers. The doers.

The high-quality fabrics, clean cuts and timeless silhouettes make Theory one of fashionistas favorite brands. With styles great for work and casual settings, we know that a Theory purchase is a good investment.

“Theory defined its customer as global, intelligent, and fashion-savvy”.  On the company’s website, they claim that “Theory has been known for making clothes with integrity for urban sophisticates”, but there wasn’t much information on their corporate values or some of the practices that they associate with integrity, so we sent them an email. Here is what they said:

Why is this Ethical Fashion?

• Great design
• Timeless cuts
• Made to last
• Good sourcing policies

Shop Theory at:

Theory.com – official site

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