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Stella McCartney
London, UK

Since 2001, Stella McCartney has been one of the most visible fashion houses in the movement to end animal cruelty, improving environmental standards and creating fair working conditions in its supply chain.

Why is this ethical and sustainable fashion?

Stella McCartney is one of the pioneers of sustainable and ethical fashion and eco luxury. They define themselves, like their creative director, as a vegetarian company, setting themselves apart from may other high fashion designers who do use leather and real fur in their collections. Stella McCartney uses only vegan leather and faux fur.

But their commitment goes beyond veganism, as the company has clear sustainability goals and environmental standards, part of the greater commitment of their parent company, Kering. This designer was the first one of its kind to create eco fashion that appeals to consumers via design first and ethics later. Here are some of the company’s sustainability goals:

  • 25% reduction in carbon emissions, waste and water usage resulting from the production of products and services, while accounting for the growth of the business.
  • 100% of paper and packaging will be sourced from certified sustainably managed forests with a minimum of 50% recycled content.
  • 100% of hazardous chemicals will be phased out and eliminated from production by 2020.

Stella MCartney has been PVC free since 2010 and are still working to become more sustainable. Additionally, their sourcing policies are a reflection of their commitments to more ethical and sustainable fashion, for example, refusing to sell fragrances in China, where animal testing is required.

In regards to ethical trading and human rights, the company is part of the Ethical Trading Initiative, commuting to safe and humanitarian working conditions and protecting workers from exploitation or discrimination. Overall, the company makes constant efforts to ensure that their products are made with integrity.

Amour Vert
San Francisco, CA

Shop Amour Vert at Revolve Clothing

Amour Vert is an American clothing manufacturer with a focus on producing garments with a low environmental impact. Their collections are a cross between classic and trendy, and they offer basic wardrobe staples for women who value style but also care for how their clothes are made. The brand has marketed itself as a modern fashion brand, and they are sold in more “traditional” fashion stores, such as Revolve and Nordstrom. We believe they are a true example of a sustainable fashion brand that has used the right marketing and distribution channels, but most importantly, the product is good, a feature that many eco fashion brands tend to forget.

Why is this Ethical Fashion?

  • Made in USA
  • Use of non-toxic dyes
  • Use of more sustainable fibers, mostly natural: silk and cotton. Synthetic fibers like Spandex are use only in very small percentages for garments that need to be more elastic.
  • They have a zero-waste policy.

Shop Amour Vert at Revolve Clothing.


Animal Behavior
Los Angeles, CA

Animal Behavior clothes are locally produced with sustainable materials and the label dedicates part of their profits to animal protection.

Durham, NC

Constant Simplicity offers sustainable fashion for men and women. Each collection is fully transparent from seed to stitch. Everyone should know how their clothes are made and who makes them. It is the brands mission to get closer to the product and bring you back the stories of those who make your clothes.

Fashionhedge interviewed Atnyel, the company’s founder, you can read the posts here:




Why is this company ethical?

Being ethical for Constant Simplicity is making sure everyone across the supply chain are treated with respect and with fair wages and a fair share of the margins. it is about respecting everyone involved and knowing them. Constant Simplicity takes pride in its transparent supply chain and in its ability to get to know all of those involved from seed to stitch. The brand’s emphasis on sustainability also helps work with the suppliers and factories on health and safety issues.

“The brands’ prosperity has to be translated into the prosperity of all of those involved making our beautiful products”

– Atnyel Guedj, Founder of Constant Simplicity.

Founded and conceptualized in Montreal, Canada. On the move to Cape Cod, MA, USA.

DEVINTO produces made to order and custom made clothing from sustainable, organic, natural and eco friendly fabrics. Most of the clothing produced is made with organic cotton, bamboo, hemp, wool and silk. The focus is to make fashionable, vintage inspired clothing (with a tinge of the dark and mysterious) while minimizing waste but not compromising style. DEVINTO was launched as a women’s wear brand but is planning to expand into men’s wear next season. DEVINTO pieces are made to order and are never mass produced thus adhering to ethical principles of fair work – each piece is hand cut to order and sewn at the studio.


Why is this company ethical?

Aiste Zitnikaite, DEVINTO’s founder and designer started the brand because having worked in the fashion industry for several years and seeing the not so glamorous aspects, decided that it had to be done differently. It was important to her not to participate in mass production and the waste that it generates, the unfair wages and treatment of the workers that produce garments overseas, the insane fashion industry schedule churning out more and more fast fashion, and the environmental impact of the textile industry. That is why DEVINTO puts out one collection of samples per year, which are photographed and added to the online store and only produced to order. The design is focused on timeless elegant pieces that are made to outlast fashion fads. All the fabrics used are sourced from certified organic eco friendly producers and the garments are made at the DEVINTO studio in Cape Cod, Massachusetts.

fertha boutique
London, Notting Hill, 36 Hereford Road, W2 5AJ, London

fertha is a socially conscious boutique supporting a variety of charities, stocking carefully selected clothes and accessories for women and men alongside trinkets for the home. fertha seeks to re-route the supply chain of the clothing industry by utilising garments that already exist, all sourced from charity donations, in turn creating an additional and increased revenue stream for the charities involved.

At the core of fertha is the mission to turn mass-production shopping on its fashionista head, changing the life cycle of clothes and the way people think about shopping forever.

fertha houses multiple UK charities together under one roof, re-defining the idea of the current high street charity shop – enabling charities not only to receive an increase on their current price points but providing them with a wider marketplace to target consumers as concession brands.


Why is this company ethical?

fertha strives to extend the lifecycle of garments which have already been produced, with the aim of replacing purchases of newly produced items for second hand pieces. In turn reducing the negative connotations on the environment which result from the manufacturing of mass produced garments.

fertha believes that there is a place for the production sustainable garments made in an ethical way, and we also believes that if more people replaced even just a few of their new purchases with items bought from fertha or charity shops, it would help make the world a better place in so many ways.

Good On You

Good On You ranks brands and products based on their transparency and ethical features.

Cape Cod, Massachusetts, US

GreenLinebyK is an eco focused and ethically driven womenswear label. With everyday comfort being the driving design motivation, their collection focuses primarily on knits. Their mission is to deliver quality handmade garments that are kind to our earth and, in many cases, give back.
Inspired by nature and the practice of wellness, GreenLinebyK creates garments that make a woman feel good about what she’s wearing. With the woman’s figure in mind, each piece is designed to celebrate the female figure and all that is ‘woman’.
Their newest addition to their label is the Yoga Essentials Collection. Each yoga piece is designed to easily make the transfer to daily living.


Why is this company ethical?

From seed to sewn, ethical at every step. Each piece is lovingly cut and made by hand – one piece at a time. GreenLinebyK strives to use only sustainable, natural and organic fibers. All pieces are made by local craftspeople and all fabrics are sourced from suppliers who share the brand’s principals and ethics.

Los Angeles, California

LNA Made in USA Clothing for women and men | Conscious Shopping Guide

Lauren Alexander and April Leight are the minds behind LNA, a minimalist, ultra-wearable label for women and men that has made an impact on the streets of California and the rest of the world since its inception in 2007.LNA founders Lauren Alexander and April Leight Los Angeles fashion designers

Cotton tanks that fall perfectly into place giving you that effortless relaxed look that characterizes celebrities that manage to look great with a simple white shirt, light sweaters, tees and rompers in basic colors are everything you need, No organic X or fair trade Y, just good clothes.LNA skirt Made in Los Angeles California Shop Made in USA fashion | Conscious Shopping Guide


LNA has made a name for making their clothes in Los Angeles, but just to make sure, we asked them that question directly and here is what they said:Thank you for being a fan of the brand, we appreciate your business. All of our clothing is manufactured in the USA, we are based out of Los Angeles, and that’s also where our manufactures are based out of. Let me know if you have any other questions.

Why is this Ethical Fashion?

  • Made in USA
  • Good design
  • Natural fibers

You cah shop LNA at their official website or the following retailers:

LNA at Amazon

LNA at Revolve Clothing

LNA at Zappos

LNA at Shopbop

Offset Warehouse

Offset Warehouse sells eco fabrics and haberdashery mapping out the origin and ethical qualities behind the products. Some of their fabrics include: organic certified cotton, peace silk and bamboo.

Why is this company ethical?

At Fashionhedge, we believe the origin of our products is important. Offset Warehouse does a great job at letting the consumer know where their fabrics come from, along with a lot of insightful information about different fibers abd their qualities. They sell fabrics that can be considered eco friendly due to their lower water requirements, like bamboo and others like Peace silk, which protects the life of the silkworm.

We interviewed Charlie Rose, the founder of Offset Warehouse and this is what she told us about her company’s mission:

I started Offset Warehouse to prove that it’s perfectly possible to be ethical without compromising the quality, appearance and price of fashion and soft furnishing products.  Making beautiful things shouldn’t harm the environment or the people who make them.  I source from all over the world to bring together a range of eco fabrics and haberdashery, ideal for all textile projects, and at affordable prices.

We believe this company is ethical because of their interest in providing a more environmentally friendly alternative for designers at reasonable prices.