Transparent Supply Chain
Everlane is one of the pioneers of transparent supply chain fashion. With a startupy work philosophy and a clear business model, the California-based apparel retailer has become one of the biggest names in ethical fashion. With a direct-to-consumer model and a focus on simple, timeless designs, the company navigates the worlds of mainstream and conscious fashion, because, who said that they were mutually exclusive?
Why is this ethical fashion?
In every Everlane product page, you will see a breakdown of the product’s cost, so you know exactly how much of the final price goes to the company and to pay for transportation, materials and labor. This very simple, but yet powerful piece of information is a great example of transparency. Even when those numbers don’t really tell you anything by themselves (and there is not a third party certifying their accuracy), information is a luxury that allows us to get a clearer picture and, with the help of other sources, can help us assess whether the price we are being charged is fair or not.
Aside from the great level of transparency and simple designs, we like the fact that Everlane is just a good business, they don’t claim to be saving poor villages or donate money to X and Y cause, they are just making products the best way they can.
Constant Simplicity offers sustainable fashion for men and women. Each collection is fully transparent from seed to stitch. Everyone should know how their clothes are made and who makes them. It is the brands mission to get closer to the product and bring you back the stories of those who make your clothes.
Fashionhedge interviewed Atnyel, the company’s founder, you can read the posts here:
Why is this company ethical?
Being ethical for Constant Simplicity is making sure everyone across the supply chain are treated with respect and with fair wages and a fair share of the margins. it is about respecting everyone involved and knowing them. Constant Simplicity takes pride in its transparent supply chain and in its ability to get to know all of those involved from seed to stitch. The brand’s emphasis on sustainability also helps work with the suppliers and factories on health and safety issues.
“The brands’ prosperity has to be translated into the prosperity of all of those involved making our beautiful products”
– Atnyel Guedj, Founder of Constant Simplicity.
Zady is trying to create a new standard by distributing and producing high-quality garments with a clearly mapped supply chain.
Why is this Ethical Fashion?
Zady is one of the slow fashion pioneers that started offering very detailed information about each product they sold. Many of their clothes and accessories are made by artisans in different parts of the world and independent American designers.
- Made in USA -some items
- Transparent Supply Chain
Rodale’s is an American company with a long history in the field of sustainability and healthy living. The Rodale family has been involved in the healthy living business in many ways: JI Rodale is considered the founder of the Organic Movement in America, launching Organic Farming and Gardening magazine, in 1942 and Prevention magazine in 1950. The Rodale Institute conducted the longest organic vs. traditional farming studies to assess organic agriculture’s viability. Robert Rodale, JI and Anna’s son founded Men’s Health and Women’s Health magazines.
The site Rodale’s is today a full healthy-living shopping destination, offering apparel, skincare and beauty, and home products.
“We were sustainable before people used the word sustainable”
This company doesn’t only sell ethical fashion, but ethical everything, on the homepage you can read their 3 basic principles:
We care how it makes you feel
We care how it’s made
We care where it comes from
Under every product listed, you can find detailed information on those three aspects, including materials and manufacturing location, two features we at Fashionhedge consider essential for any slow/sustainable lifestyle product. There is also a brief section called “Why we chose it”, in which they explain specific qualities and ethical principles that make each product unique. Under “Meet the creator”, you can read about the actual company or person making each product. Transparency: check.
They offer carefully picked brands that live by such principles as well, including Amour Vert and Indigenous.
Lauren Alexander and April Leight are the minds behind LNA, a minimalist, ultra-wearable label for women and men that has made an impact on the streets of California and the rest of the world since its inception in 2007.
Cotton tanks that fall perfectly into place giving you that effortless relaxed look that characterizes celebrities that manage to look great with a simple white shirt, light sweaters, tees and rompers in basic colors are everything you need, No organic X or fair trade Y, just good clothes.
LNA has made a name for making their clothes in Los Angeles, but just to make sure, we asked them that question directly and here is what they said:
Why is this Ethical Fashion?
- Made in USA
- Good design
- Natural fibers
You cah shop LNA at their official website or the following retailers:
Maiyet is somewhat of a poster child for sustainable luxury. Not only are their creations a true testament to sophistication and understated chic, but they were also pioneers of ethical sourcing and transparent labor policies. This fashion house is special because of the status they’ve achieved both in the world of ethical fashion and high-end apparel, something many aim for but very few are able to accomplish.
Our favorite? The way fashion comes first and it is only once you fall in love with the clothes and read further that you realize how amazing this company really is. Confidence in their brand and extraordinary attention to detail make Maiyet a stand-alone player in the high-end apparel market.
Economic development, environmental sustainability and the core belief that traditional artisan techniques around the weld should be preserved are only the secondary reasons why we like Maiyet, the first one being exquisite design and timeless taste. Maiyet collections are crafted in India Indonesia, Italy, Kenya, Mongolia, Peru, Bolivia, Japan and Thailand using a multitude of local handcrafting techniques and contemporary design.