Everlane is one of the pioneers of transparent supply chain fashion. With a startupy work philosophy and a clear business model, the California-based apparel retailer has become one of the biggest names in ethical fashion. With a direct-to-consumer model and a focus on simple, timeless designs, the company navigates the worlds of mainstream and conscious fashion, because, who said that they were mutually exclusive?
Why is this ethical fashion?
In every Everlane product page, you will see a breakdown of the product’s cost, so you know exactly how much of the final price goes to the company and to pay for transportation, materials and labor. This very simple, but yet powerful piece of information is a great example of transparency. Even when those numbers don’t really tell you anything by themselves (and there is not a third party certifying their accuracy), information is a luxury that allows us to get a clearer picture and, with the help of other sources, can help us assess whether the price we are being charged is fair or not.
Aside from the great level of transparency and simple designs, we like the fact that Everlane is just a good business, they don’t claim to be saving poor villages or donate money to X and Y cause, they are just making products the best way they can.