LÖV is unphotoshopped, clean cuteness. The newly launched sustainable underwear European brand is made without padding or wires, telling us it’s ok to be ourselves. Simple designs and organic fabrics conform a collection so cute that you’ll want to wear it outside. With a nostalgic vibe and timeless comfort, LÖV wants you to love yourself. I loved the interviews on two cool girls that talk about being a professional woman today.