I have to admit the world of fashion collabs has become a bit meh to me. Overshadowed by shameless cash-grabbing influencers and uninventive designs, I am not startled by each fashion house’s latest attempt at uber coolness. But this one deserves a mention and, if I may suggest, a bit of excitement.

For what is coolest than the rich kid on the block rubbing elbows with the middle upper-class kids (the dispossessed, the ones who goes to the less expensive private school)? It’s not like anyone can buy a Gucci puffer, but most middle upper-class kids are surely able to splurge on a $150 The North Face jacket every few years, am I right?

Welcome to the world of overpriced (but also girl next door) designer outerwear, just what we need to forget millions of people died in the past couple of years due to a virus that was potentially created to pursue imperialist aspirations.

I  never knew why exactly I have never thought highly about the idea of camping, but now I know it might be because a The North Face x GUCCI tent didn’t exist yet.

Watch out, Moncler! A new (?) cool kid on the block has emerged and it threats with picking up all the orders for flashy puffer jackets!

Find the collection now wherever fine status-driven goods are sold.