In contrary to some of the tactics of making people feel bad for shopping cheap fashion, Fashion Revolution aims to inspire curiosity and to simply start asking a very simple question:who made my clothes?

This is the begging  of a more conscious era where people value the underlying features of what they buy; the question is not “what is this product made of” or “what is the manufacturing process like”, that would be too ambitious and impractical, to create a revolution we have to reach the most people possible and the message has to be simple and clear. The very inception of the movement calls to a very compelling affair: the value of a human life, a universal concept.

On April 24th, 2015, we remember those who lost their lives in the biggest garment factory disaster we have yet seen: the Rana Plaza factory collapse in Bangladesh on 2013, where more than 1,000 people died and and even greater number were injured. The factory made clothes for American and European retailers that are well known by consumers, yet this event remains unknown for a lot of people in both regions. Ultimately, the notion that no product justifies the deaths of so many and the disgust from realizing the conditions in which a good number of the products we consume in the West are made spun a pacific uproar from those who thought there can’t be a place for such catastrophes in the 21st century.

The result is Fashion Revolution, a mediatic, cultural and humanistic campaign to raise awareness about the intrinsic components of today’s supply chains, it’s a call to be curious and ask more questions, to not be satisfied with simple explanations,  to make retailers understand that we know what is happening behind the scenes and we do not like it.

To make things easy, participating doesn’t take very much effort and all you have to do is something you are probably already doing on a current basis. The infamous selfie is one of the tools used to spread the word: take a picture with your clothes inside out (showing the labels) and the hashtag #WhoMadeMyClothes this Friday and show that you care and that people dying just so that we can buy cheap clothes is not very cool at all.

Join the 71 countries participating this year and be curious, ask #WoMadeMyClothes?